Old News

April 1, 2014

The Internet is still trying to digest the possibility that the news that Robert Parker will launch a magazine called 100 Points by Robert Parker—covering “lifestyle products, services and experiences” for “high net-worth individuals and corporate leaders”—is not an elaborate April Fool’s joke. The press release posted on his web site says:

Crafted for readers whose lives embody quality, exclusivity, originality and curiosity, ‘100 Points by Robert Parker’ understands the intelligence of a discerning audience of accomplished connoisseurs that appreciates the finer things in life, including a genuine interest in wine, and for who time to indulge their passions and pastimes is the ultimate luxury.

This glossy quarterly is not a magazine about wine. Instead, it celebrates points of view—beyond viticulture and oenology—in an elegant, contemporary environment.

Those quick to dismiss the idea have apparently forgotten that this is not the first time Mr. Parker attempted to parlay his success in wine criticism into the lifestyle-magazine market. Here are a few examples of some of his previous, sadly unsuccessful efforts:

Eating Sports Illustrated


Robert Parker Living

Garden & Gun & Chateauneuf-du-Pape

Parker's Geographic

I can’t wait for the first issue of 100 Points!


5 Responses to “Old News”

  1. Izzy said

    Epic as always, Mr. Levenberg. Thanks for the laugh, counselor.

  2. Dan J. said

    Oh man, this is amazing. I love the internet.

  3. I always look forward to Keith’s blogs and they are always a delightful surprise…I usually post a link on Facebook. This one is special and I thank you, Sir. I see you’ve embraced the Photoshop I got you for your birthday. Best wishes but be careful with that Chateau Norf de Poof. RP 100! RP 100! RP 100!

  4. corkingnapa said

    Dear Mr. Levenberg:

    You just made my day! This is all brilliant (and took some work)—congrats, just a fabulous April Fool’s post!

    Let me know if you’re ever in Napa Valley? I’m a publicist here, would love to have lunch or arrange some winery visits for you if of interest, etc.

    With warm best wishes,

    Julie Ann Kodmur



  5. Can’t stop laughing. I think “La Landonne, La Mouline, LaShonda” might be the highlight for me.

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